What is SEO? How Does it Work?

Search Engine Optimization (SEO) is the practice of improving the ranking of online content in search engines. It involves finding the right keywords and devising effective strategies to set apart from the crowd. It’s a technical, creative, and analytical procedure to improve a website’s visibility in search engines. The main objective is to drive more organic traffic (unpaid visitors) to a website.

What is SEO

Is SEO Effective?

SEO brings you results only when you use the latest practices. SEO is always evolving and you need to keep up with the latest updates released by search engines. So, it’s highly advised that you look for an experienced SEO company that knows exactly how it’s done. It’s all about using the current best practices. SEO won’t work for you if you do it incorrectly.

What’s the difference between On-Page SEO and Off-Page SEO?

Both on-page SEO and off-page SEO are curial to improving a website’s ranking. On-page SEO refers to the actions taken within your website to improve your ranking in search engines. It involves optimizing your website’s parts that are within your control, while of-page SEO emphasizes on improving your site’s domain authority and earning backlinks from other sites.

Meta tags are an important part of on-page SEO. They are the text snippets providing information about a page in the search engine. Search engines crawl these meta tags as well to get an idea of what the page is about. So, it’s highly advised that people should use more relevant keywords when writing meta tags.

SEO is a complicated thing that works only when done in the right way. If you don’t have enough knowledge about SEO, you’re supposed to stay away from doing it yourself, as doing it wrong can cost you dearly.